Email Marketing Ecommerce Portfolio

Fletcher Trust Art Collection

November 1st, 2003

Fletcher Trust Art Collection screenshotThe Fletcher Trust Art Collection is recognised as New Zealand’s premier corporate art collection. This search optimised website creates a gateway to view this extensive collection, presenting the art in the collection in a Web optimal way. Offering information on exhibitions, the ceramics collection, history and contact details, the website is managed through a user-friendly administration and content management system.

[ database | client admin cms | SEO ]

Visit The Site: Fletcher Trust Art Collection

Fletcher Trust

November 1st, 2003

Fletcher Trust screenshotThe Fletcher Trust is an independent trust fund established for charitable purposes within New Zealand. This website profiles the activities of the Trust and offers people information on contating the trust and applying for help from the trust. This search engine optimal site is information rich and user-friendly providing an easy way to learn about what the trust does. A custom administrative backend equips the trust to manage their site and keep it fresh.

[ database | client admin cms | SEO ]

Visit The Site: Fletcher Trust

Ecowool

November 1st, 2003

Ecowool screenshotThe previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result - to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.

[ database | client admin cms | SEO ]

Visit The Site: Ecowool

Will California’s Spam Law Kill Your Email Marketing?

October 28th, 2003

by Brian Klais

Originally published in MarketingProfs

Spam bills are passing because constituents are pushing legislators for a resolution to their inbox deluge. They want their inboxes reserved for conversations with people they know, not solicitations from people they don’t. Email is NOT direct mail. Traditional direct mail in the online world IS spam. Read on to learn how to prepare to play the new game.

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Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Beware the Spam Catchers

August 1st, 2003

by Stephan Spencer

Originally published in Unlimited

Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.

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Internet Marketing workshop

Marketing Today (New Zealand DMA annual conference) — Auckland, NZ

June 16th, 2003

Workshop by Stephan Spencer

Presented by Stephan Spencer, Managing Director of Netconcepts:

  • Search engine optimization
    You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
  • Improving conversion rate
    So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
  • Email marketing
    Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
  • Working with your web developer
    What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

  • Usability
  • Information design
  • Workflow
  • Metrics for ROI from a user experience perspective

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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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Steve Spangler Science

June 1st, 2003

Steve Spangler Science screenshotEcommerce site with an integrated experiment database, all updated and maintained through the client admin.

Steve Spangler has made great use of audio clips to explain some of his amazing products.

[ database | client admin cms | SEO ]

Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Blog

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